Displaying locations or objects on digital maps makes orientation easier and increases the effectiveness of space-oriented workflows – be it a stroll through the city, managing the sales team, or providing fast aid to accident victims. These benefits are even more apparent when the user is immediately provided with his or her best-suited route from the point of departure to the destination.

Real added value can only come from solutions that are fully developed, both visually and in function. Both professional users and consumers who make use of online information and services expect the most up-to-date street information and aerial photographs, which form the basis of the map display. They also expect intelligent search, display, and routing functions as well as flexible options to include user-defined POIs. A balanced software and service line-up contains a broad spectrum of state-of-the-art data and routines as prerequisites for targeted functional and graphical customization. When this is supplemented with complementary services, such as hosting, companies without GIS specialists are also able to utilize the entire range of map-based solutions to promote business success.