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Market survey: end users do not value OEM services

"End users hardly value the investments of car manufacturers in networking and their own services." The conclusion that this study came to confirmed our view of things: the car as a "device" cannot keep up with the smartphone (yet).

End users still much rather prefer to use apps in the car over the smartphone instead of over the entertainment system. OEMs should offer more vehicle-related services, because the willingness to pay for it is also greater.

If you are interested, you can read the complete article here (only in German language) »

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